FOR IMMEDIATE RELEASE
Date: Friday, July 6, 2007
NextEra Media Rolls Out Its PPC Video Network
Mokena, IL – NextEra Media is debuting its Pay-Per-Click Video Network after
several months of beta-testing. NextEra CEO, Jaffer Ali said, “Since the
beginning of the year we have aggregated 127 video sites into a network. Our
goal was to offer a reasonably priced PPC program to advertisers and
marketers. All clicks are generated in conjunction with video clips and the
initial results have been extraordinary. All video sites are "safe-for-work"
and currently serving over 300 million video views per month."
This is not the first time NextEra has created an advertising network. Back
in 1999 NextEra aggregated content-based email publications into what became
the largest e-zine network online. At its zenith NextEra controlled the
advertising inventory of several hundred e-zines with over 63 million opt-in
subscribers. Today’s announcement marks the evolution from an email-centric
model to a web-centric network utilizing state of the art streaming and
licensed video content. Ali continued,
”The technological challenges are always a matter of development and
tweaking, but getting licensed, fully legal content is what posed the major
challenges. Fortunately our subsidiary video portal, EVTV1.com, has secured
licenses with studios and producers which enables us to put our client’s
messages in and around thousands of professionally produced clips. Links to
these content clips are placed on our network’s video sites with the view
either terminating on a special, branded landing page or the marketer’s very
own website. Our video player can be embedded anywhere so the client
controls the environment in which their message is viewed.”
It is estimated that 45% of all online advertising is spent via the PPC
model. NextEra Media is marrying the most popular form of online advertising
with the new Belle of the Ball…online video. Ali concluded:
“Our Video PPC program addresses the two major concerns that clients have
with online video advertising: the legality of the content used in their
promotion, and the atmosphere that their message will be seen in. Our
technology and fully legal content create a safe haven for marketers and
advertisers alike. Quality video content will now be used to drive traffic.”
For more information
contact:
Mary Kolacki, Dir. Of Communications
NextEra Media
Mary (at) NextEraMedia.com
708-478-4500 x 109
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NextEra Media (www.NextEraMedia.com) offers a wide variety of advertising and marketing solutions through its diversified media assets. NextEra is the majority owner of the video portal, EVTV1 (located at www.evtv1.com ), the double opt-in text publisher Gopher Central (located at www.GopherCentral.com ) and 21st Century Campaigns, a political consulting organization catering to local and national political campaigns.